All directions
Directions
PR & advertising communications
Positioning, campaign materials, launches and audience communication
Preparation and management of communications that explain the value of a product or service: from messaging and campaign structure to advertising materials and PR support.
What is included
1
Positioning and key messages
2
Advertising or PR campaign plan
3
Materials for website, social media and decks
4
Launch and communication coordination
5
Reaction review and message adjustment
How the work runs
1
Collect context and expected result
2
Working outline, timing and ownership
3
Execution with short checkpoints
4
Handover and next steps
Who it is for
Companies that need to reach a new audience, explain a complex service or align advertising with sales.